Zara Larsson has urged Swedish voters to vote for the left in the parliamentary election on 13 September, adding her voice to the political debate less than three weeks before election day.
“And of course we vote left this autumn,” the Swedish pop star wrote in an Instagram Story on Tuesday, according to Dagens Nyheter.
Larsson did not specify which party she was referring to. However, her statement was quickly picked up by Vänsterpartiet, Sweden’s Left Party, which shared the Story on TikTok alongside a picture of party leader Nooshi Dadgostar and the words “you heard her”, DR reported.
Zara Larsson’s call to vote left
The intervention comes during the final weeks of Sweden’s election campaign. Voters will elect the Riksdag, as well as regional and municipal councils, on 13 September 2026, according to the Swedish Election Authority (Valmyndigheten).
Early voting in Sweden began on 26 August and will continue until election day.
Larsson’s statement does not amount to an endorsement of Vänsterpartiet specifically. In Swedish political language, voting “left” can also refer more broadly to parties belonging to the centre-left and left-wing side of politics.
The Left Party nevertheless used the post as part of its social media communication, illustrating how endorsements by prominent cultural figures can quickly become part of an election campaign even without a formal association between the celebrity and a party.
Political statements are not new for Larsson
The Swedish singer has repeatedly expressed political opinions publicly. She has previously posted about feminism, criticised Israel’s conduct of the war in Gaza and spoken against the activities of the US immigration enforcement agency ICE, according to Dagens Nyheter.
Her political profile has remained visible as her international career has expanded. In an interview with The Guardian published in April, Larsson discussed her willingness to speak publicly about issues including abortion rights and Palestine, even when doing so affected commercial partnerships.
Celebrity endorsements can shape identification, not necessarily votes
Whether an endorsement from an artist such as Larsson actually changes voting behaviour is less clear.
Helle Kannik Haastrup, an associate professor at the University of Copenhagen who researches celebrity culture and social media, told DR that public figures can help audiences identify with political values and make complex positions more relatable.
However, she stressed that this does not create an automatic electoral effect. Fans may see celebrities as people who share their values and worldview, but political parties cannot assume that such identification will translate directly into votes.
Haastrup’s research at the University of Copenhagen focuses in part on celebrities and influencers as role models and on the way public figures communicate politics through social media.
Larsson’s intervention therefore gives Sweden’s left another highly visible voice during the final weeks of the campaign, but its electoral impact will be much harder to measure than its reach on social media.
