Tjæpt will close on 8 February 2026 after Salling Group decided to end the short-lived Copenhagen supermarket concept, citing high location costs and low customer traffic at its only store on Blegdamsvej.
Why Salling Group is closing Tjæpt
The decision was communicated by Netto’s director, Braw Bakir, in a post on LinkedIn, according to TV2 Kosmopol. The message points to a basic commercial problem: operating costs linked to the location were too high, while footfall did not reach a sustainable level.
Tjæpt never expanded beyond its first and only store in Copenhagen’s Østerbro district. The closure therefore marks the end of an experiment that was meant to test whether a more specialised, convenience-led format could work as a standalone concept in a high-rent, high-competition part of the city.
What Tjæpt tried to sell: ready-to-eat convenience
Tjæpt was launched as a more concentrated alternative to a traditional supermarket assortment. The idea was to make the everyday choice faster, while increasing the share of convenience meals: food ready to eat on the go, as well as dishes meant to be reheated at home.
In Salling Group’s own description when the store was announced in 2025, customers were expected to find freshly made sandwiches and salads, quick takeaway food, and a broader selection of drinks. The format also leaned on scan-and-pay options to reduce queues and speed up the purchase.
A small Copenhagen following, and what customers liked
For some Copenhagen shoppers, the closure is a genuine disappointment. In a neighbourhood where many people move between offices, metro stops and parks, the appeal of ready-to-eat food was straightforward: a place to pick up lunch, snacks, or a simple dinner without planning a full grocery run.
Even if the numbers did not work out, the experiment reflected a wider shift in Danish retail: more consumers want meals that fit into busy days, smaller households, and less time spent cooking. In cities, the challenge is turning that demand into a profitable model when rents are high and competition from cafés, takeaway chains and larger supermarkets is only a few minutes away.
What happens next for the concept and staff
Salling Group has not presented a public plan to roll out Tjæpt elsewhere, and the closure suggests that the brand will not be scaled up as originally imagined. Still, retail experiments rarely disappear without leaving traces: assortment choices, store layout and checkout solutions can be transferred into existing formats, including Netto stores, where the economics and customer flow are more predictable.
With Tjæpt closing on 8 February, attention will likely shift to whether Salling Group keeps testing smaller, convenience-heavy shops in Copenhagen—and what kind of format can balance the demand for fast meals with the reality of operating costs in prime urban locations.
