Following the trend observed among Danish and Swedish travelers, Norwegians are now also increasingly opting out of travel to the United States. According to data from Tui Norge, bookings for trips to the USA between April and September 2025 have dropped by 24% compared to the same period last year.
Anne Mørk-Løwengreen, head of communications at Tui Norge, attributes this decline to political discomfort associated with Donald Trump’s return to power.
“It seems likely that the decline is due to Norwegians not wanting to travel to Donald Trump’s USA,” she told Aftenposten.
A broader international trend
The fall in demand for USA-bound travel isn’t unique to Norway. According to travel agency Ticket, 40% of respondents in a recent survey reported less interest in visiting the US since Trump’s re-election. The same pattern has been noted in Denmark and Sweden, where political concerns have significantly impacted consumer behavior, as previously reported by NordiskPost.
Additionally, Axios data shows a notable drop in international arrivals at major USA airports in March, suggesting that the phenomenon may extend well beyond Scandinavia.
Economic impact and mixed outlook
Chief economist Harald Magnus Andreassen of Sparebank 1 warns that a continued decline in international tourism could affect employment in the USA hospitality sector. “If this continues, it will be felt in the USA” he said, noting that the restaurant and hotel industries could suffer.
However, Andreassen also pointed out that a weakening dollar might soften the blow. “If the dollar continues to fall, it could compensate for the political aftertaste some people may feel,” he added, while cautioning against making definitive conclusions about the reasons for the decline.
Scandinavia’s shifting travel priorities
While travel to the USA is decreasing, interest in alternative destinations remains high throughout Scandinavia. As seen in Denmark and Sweden, travelers are increasingly booking vacations within Europe or exploring new options in Canada, Africa, and Asia.
The trend highlights a shift in values and perceptions among Scandinavian tourists, with political climate now playing a larger role in shaping travel decisions than ever before.
